Playful Frogs, Print Sales, & Email Automations with Samuel Popovich

In this conversation, I sit down with Colorado-based artist Samuel Popovich, who has built an incredibly successful art business around his hilarious, character-filled frog paintings—and he’s sharing exactly how he made it happen.

What started as a playful idea has grown into artwork that people genuinely connect with and collect. Samuel walks through how he developed his unique style, leaning into experimentation and teaching himself to paint through YouTube and consistent practice (proof that “figuring it out as you go” is a legitimate strategy).

We also dive into the business side of things—because talent is great, but systems pay the bills. Samuel shares how he sells both prints and originals, and how he uses platforms like Instagram, ManyChat, and email marketing to run successful print drops that actually convert (not just look pretty on your feed).

If you’ve ever wanted to build a stronger art business, grow an audience, or sell more prints, this conversation is packed with practical ideas you can start applying right away.