Creating Magical Art That Actually Sells with Odette Guastavino

Some artwork doesn’t just catch your eye—it makes you stop, scroll back, and look again. That’s exactly what happened when I came across the work of Odette Guastavino, a Netherlands-based muralist and painter known for her whimsical, story-driven style. What started as a moment of visual delight quickly turned into a thoughtful conversation about creativity, intention, and building an art career that actually supports your life—especially after I learned she had recently joined the Artist Academy.

Odette shares her journey from studying architecture to building a mural career through Facebook groups, word of mouth, and social media, and how she’s now intentionally shifting toward canvas work, prints, and more flexible income streams. We talk about moving away from client-led mural commissions and into creating original, imaginative paintings that often sell before they even reach her website, along with what helped her recent work go viral.

We also explore why whimsical and nostalgic art resonates so strongly with adults, how presenting artwork in real interior settings helps buyers envision it in their own homes, and how Odette uses AI to mock up artwork, streamline her workflow, and sell more paintings—without compromising her artistic integrity.