Next Level Hiring with Derrik Diza

Hiring is one of the biggest steps you can take when you’re ready to grow your art business beyond just yourself.

Derrik Diza has built a team of employees and artists, along with systems that allow him to take on more work without having to do everything himself. He shares how to know when it’s time to hire, which tasks to hand off first, and why having the right systems in place can make all the difference. He also explains why culture can matter more than skills when choosing the right people.

We also dive into marketing, including cold email, niche marketing, and how to make outreach feel more human. Testing and consistency can help you figure out what works and eventually turn that process into something someone else can manage.

The bigger lesson is that growth doesn’t mean working more hours or doing more yourself. It means building systems and bringing in the right people so your business can grow beyond what you can do alone.