People Don’t Buy Art — They Buy the Story Behind It - with Lennon Bone

As artists, we often get caught up in creating the “perfect” post, the slickest campaign, or the most clever marketing strategy. But what if the real secret to growing your art business isn’t about perfection at all?

I recently spoke with Lennon Bone, founder of Stop the Starving Artist, about why connecting with people matters more than flawless content. Our conversation dives into how storytelling, values, and genuine human experiences allow audiences to truly connect with your work.

We also tackle the fear that keeps many artists from putting themselves out there—the worry of judgment, rejection, or “not being enough.” Lennon and I discuss how reframing marketing as an exchange, rather than manipulation, can completely shift your approach.

If you’ve ever felt uncomfortable sharing your story or selling your art, this discussion offers practical insight and encouragement to approach both with clarity, confidence, and authenticity.