In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?”

I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads.

When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business.

Content Ideas

• Repost a mural video with a testimonial at the bottom
• Common mistakes people make when commissioning a mural
• Behind the scenes: show the full process
• Sketches vs. the final mural
• Before and after photos
• “Tag a business who needs a little color added to their walls”
  (Pro tip: have a friend tag the business you want to work with)
• Carousel of your best work — pin it at the top!
• Carousel of a specific theme (ex: all your American flag murals )
• “5 days of work wrapped up into 15 seconds” — show the time-lapse!
• A walkthrough describing your mural and the meaning behind it
• “3 things to know before hiring a muralist”
• “How much does a mural cost?”
• “How murals can boost foot traffic” — especially for businesses
• “Would you paint this inside your house or business?”
• Fun fact: “This was my biggest project of 2025!”
• “Why did you start painting?”
• Throwback to your first mural ever
• A “day in the life” post or reel
• “Top 5 most time-consuming projects of 2025”

What Doesn’t Work Anymore:

• Canva graphics as posts
• Black space at the top/bottom of the video
• Too much fancy editing
• Twitter (X), TikTok, Threads — pretty dead in my area for leads

Tune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.