If I had to start completely over with zero mural experience, zero clients, and zero momentum in 2026… what exactly would I do to rebuild my mural business back up to $50,000 in the first year?

In this episode of the Artist Academy Podcast, I break down the exact steps I’d take—numbers included—to go from day-one beginner to a fully booked muralist with steady income and growing confidence. Whether you’re brand new to murals or looking to reboot your art business, this is the roadmap I wish I had when I started.

Let’s talk numbers first.

To make $50,000/year, here’s what it actually looks like:

• $136/day if you worked all 365 days

• OR $200/day working 5 days a week

• Which equals $1,000/week — or just two $500 jobs per week

Two small $500 projects each week is incredibly doable when you know where to look and how to market yourself.

STEP 1: Start With $500 Jobs

Your first goal is simple: book consistent $500 projects. These usually include:

• Kids’ rooms

• Bathrooms

• Interior accent walls

• Small logos for businesses

• Window art

• Simple custom pieces

• Anything custom you can complete in about two days

Why start here?
Experienced muralists rarely want $500 jobs.
These beginner-friendly projects help you build a portfolio, gain confidence, and learn to work efficiently.

STEP 2: Raise Your Prices as Soon as You’re Booked Out

Once you have one month of $500 jobs lined up, you’re done taking $500 jobs.

At that point, $500 naturally becomes: $700… then $850… then $1,000…

You don’t need a new year, a new portfolio, or a special reason. You can raise your prices mid-year, mid-month, or even mid-week. Your schedule will tell you when it’s time.

How do you actually GET these jobs?

NOW Marketing (focus on this first):

• Social media (Instagram, Facebook, LinkedIn depending on your area)

• Posting in local Facebook groups

• Sending DMs to local businesses

• Reaching out to interior designers

• Public art calls

• Thumbtack Pro (the fastest way to get ready-to-buy clients)

LATER Marketing (you don’t need this yet):

• Website & SEO

• Referrals

• Separate art accounts

• Fancy branding

• Business cards

These things matter later—but beginners often hide behind them and slow themselves down.

Feeling overwhelmed? Here’s how to simplify it.

NOW Strategy:

• Build a portfolio

• Say “yes” to most things

• Try out different styles

• Work with a variety of people

• Practice, gain speed, build confidence

• Network everywhere

LATER Strategy:

• Niche down into your signature style

• Choose your ideal customer

• Create a targeted marketing plan

• Specialize and scale

STEP 3: Shadow an Experienced Muralist

Shadowing—even for a single day—is one of the fastest ways to shorten your learning curve. You’ll learn:

• The tools and supplies they actually use

• How to scale artwork onto a wall

• Which brushes and rollers make the job easier

• How to paint efficiently

• How to handle real client interactions

• What a full mural workday actually looks like

One day of shadowing can save you months of trial and error.

Want Me to Mentor You Through This?

My new coaching program begins January 1, designed specifically for artists who want to start or grow their mural business with clarity, confidence, and accountability. DM me to be notified with more info.