This week on the Artist Academy Podcast, I’m sitting down with Dani Liana for another success story within the Quit Your Day Job series. After years in the restaurant industry, Dani traded her serving shifts for a paintbrush and committed to building her mural business full-time this past year.

Since making the transition, Dani has landed projects worth tens of thousands of dollars and reached her two-year income goal in just four months. She shares how she finds clients, approaches pricing, and turns word-of-mouth referrals into bigger opportunities. We also get into the challenges behind the success, from juggling motherhood and demanding project deadlines to navigating costly mistakes on the job.

Dani’s experience shows how muralists can build a thriving business even in smaller communities. We explore what it takes to move beyond occasional commissions, price your work with confidence, and turn your artistic skills into a sustainable career.